10 Types of Labour Market Information Students Can Find On Launch Your Career

Student wondering about his options with LMI information in the background

For students in secondary school, there comes a time when they will start to think about their future. What college to go to or which career is for them. In these moments, informed decisions are useful. When exploring options, it can be easy to get overwhelmed. Being informed helps to prevent worry by facilitating learners to narrow their selection and zone in on the right path.

In Gatsby’s framework for good careers guidance in schools, one of its benchmarks for success is learning from labour market information (LMI). As young people consider their post-16 options, LMI can give them all kinds of career insights. For example, they might look at average salaries, regional demand, or watch a YouTube video, read a detailed article, or talk to previous alumni.

The careerscape is tricky to navigate if learners don’t know what they’re doing. Having the right insight will make an impact. But with all kinds of LMI out there, it’s easy to get lost. So, we’re sharing the most relevant LMI learners need now, which can be found on Launch Your Career. Better yet, learners can surf LMI in exciting ways using virtual reality.

But first, a little more about labour market information…

What is Labour Market Information (LMI)?

In simple terms, LMI is valuable insights that can be used to inform your career decisions. LMI tell you what’s happening in the job market. For example, it can tell you sectors that are hiring, locations to start a career, or skills for the future. It evens predict jobs that won’t exist in 10 years.

Why is LMI Knowledge Essential?

With the right info in hand, learners can explore their options with more clarity, find an ideal career, and plan the best route to get there to it. LMI give learners the capacity to make better choices about what they want in life, so the future doesn’t have to be scary, confusing or hard.

Moreover, LMI shows learners job market changes, so they can adapt. For instance, take the Covid-19 pandemic; exposure to the world of work was hit hard. Many career sectors were affected. An example would be pilot; as fewer aircraft are in use, less pilots are required. So, it’s not an ideal career, right now. Conversely, the digital sector saw a rise in careers - and we know learners are more tech savvy than ever before. Knowing this will give them a serious advantage in their search.

How is Labour Market Information collected?

LMI is collected by various groups, such as government bodies, often via surveys or interviews. It falls into one of two categories: hard and soft. Exploring both types makes a real difference to one’s career search. It’s key to weight the usefulness of any insights. Let’s take a look at each:

What is Hard LMI?

Hard LMI is stats, evidence or data obtained via official reports, surveys or from the job market itself. It paints a picture of the workforce in numbers and presents data in charts or graphs on factors such as outlook, growth or unemployment. All crucial when finding work in any sector.

What is Soft LMI?

Soft LMI isn’t data-based but relevant insights from other sources. For example, an employer encounter, a careers video on YouTube, a researched blog, or interviews with people working in a specific sector or career. You can’t measure this info, but it can still lend fantastic advice.

The model student’s LMI search

School can be tough. What with growing up, studying GCSEs, and preparing for the future, it can get overwhelming. But educators can make it easier for themselves and learners. To avoid frustration, it’s good practice for learners to start clocking in LMI hours as young as Year 7. Now this doesn’t have to be extensive. It’s about starting small. Drip feeding LMI in bitesize chunks will steadily build their careers knowledge and confidence.

What does Labour Market Information look like?

LMI can be shown in various ways, such as tables, graphs, and charts. The visual image makes it easier to digest data. For learners, it’s about finding a format that’s accessible. For instance, a spreadsheet of numbers may be daunting but a coloured chart maybe simple to understand.

Example Scenario: Say a learner is looking for a good location to start a career as an Animator. Insights may be presented in many formats. At Launch Your Career, we prefer bar and pie charts.


What Labour Market Information is on LaunchYourCareer.com?

Career discovery is serious business. With the right research, it can transform a learner’s entire perspective of the world of work. LMI can help them see which sectors are booming, where the money is, find careers they never knew existed, and can set realistic expectations for the future.

When a student registers to LaunchYourCareer.com, they can discover more about themselves with our personality quiz, and then dive into our career database, which is jam-packed with LMI. Here’s just a selection of the most relevant LMI we think learners need to make post-16 choices.

Average Salary

To many, salary is the most crucial piece of information they need to decide on a new career. After all, money makes the world go round and helps you afford the lifestyle you want to live. From firefighters to doctors and construction workers, we offer learners an average salary for careers they’re interested in. Of course, earning potential rises with experience and training.

Career Description

Imagine starting a job and knowing nothing about it. The discovery stage is all part of the fun. So, we create snappy write-ups to inform learners’ about careers they’re curious about. For example, let’s say they wanted to be a Cake Decorator, knowing that they’ll be weighing and mixing ingredients, glazing pastries, and putting icing on cakes is useful information to have.

Employee Videos

It’s good to listen to the wisdom of others. Especially those working in the specific career roles. Our videos are filled with all kinds of employee experiences, from starting out stories to skills training and climbing up the career ladder. Learners can find out about the sector, day-to-day duties, and workplace culture. In addition, seeing a real person creates a relatable experience. 

Career Location/Region

Where we work is vital. For many career paths, relocation may be necessary to find work. It’s about demand for skills, which varies by region. For example, London, as the capital of England, always has opportunities. But a remote village in the Cotswolds may not. Our regional chart shows employment for careers. A longer the bar boost the chance of finding work in that region.

The Future of a Career

Many careers are on the rise, such as in eCommerce, others will disappear years from now due to automation. Some careers are always in demand, such as plumbers or doctors. As pipes and people always need fixing. Our graphs show how many people are expected to enter a particular career in the next couple of years. If the graph rises, it’s a good career to look at. However, if it dips, it may be a sign to avoid it.

Find the Right College

For learners, the future is their oyster and in their hands. Once they’ve found a career they’re interested in, they can look at colleges in their area. College pages feature their own kind of insights, such as 360° tours, suitable courses, student videos, and open events to register for. With links to the website, too, and info on its location, it’s set up to make the process simple. 


Find the Right Apprenticeship

Full-time college isn’t for everyone. So, we have a database of apprenticeship providers for all learners to dig into. The provides host a range of schemes where learners can get real-world work experience, build skills through training, and even get a little money in their back pocket. Providers are aligned to careers learners and can be searched for nationally or locally with ease.

Build New Skills

There are job-related transferrable skills all employers want. Our STEM learning hub is filled with fun content that helps learners to build those skills. It’s personalised, based on how they learn with their Head, Hand or Heart. Our 80+ integrated modules also enrich education by raising involvement, focus, and academic performance. The hub includes many practice assessments. 

Personality Testing

To get the most focused LMI, learners can discover what makes them tick. By identifying their strengths, interests, and motivators, they can see how they apply to various career pathways. They can do this by taking a personality quiz, created by our expert David Hodgson. The idea is to foster self-awareness and inspire learners to explore their options in a safe environment. 

Employer Hubs and Career Challenges (Coming Soon…)

As learners explore Launch Your Career, they’ll get a mix of hard and soft LMI. However, once  they’ve found a career they like, where do they go next? Coming soon to our platform is our employer hubs and national career challenges. These will include direct encounters and real-work experiences, and apprenticeship opportunities to fully prepare learners for the future.  

How to Access LMI on Launch Your Career?

For learners to access our LMI, all they need to do is complete the quiz on LaunchYourCareer.com. It’s only 15 minutes long but will align their personality to suitable careers, colleges, and the relevant LMI. Afterwards, they can register for a profile where they can access extra goodies, such as the learning hub, snapchat filters, college and apprenticeship databases, and a place to log all of their interactions.

They can get started by discovering their animal type. Here’s the link to our quiz!


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