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About icould

icould is an online charity providing career ideas and information for young people.

Free and simple to use, offers a real-life look at career choices. The site helps draw links between school subjects and jobs, shows what is possible in work, and encourages young people to discover opportunities they may not have known about before. features over 1000 videos of real people sharing their own career stories, and explaining their job role, career path and challenges along the way. Videos can be explored by job type or subject and cover a range of sectors and levels. Each video is matched with hard data – such as salary, qualifications and future employment – bringing together first-hand insight with practical details and next steps.

Other features include the popular Buzz Quiz which helps develop self-awareness and looks at how personality can shape career. Written guides and articles explore decision points such as GCSE options or university choices; exams and revision; and finding and applying for work.

Since launching in 2009, has become an established careers education resource in secondary schools across the UK, and is also used in colleges and universities.