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Privacy & Cookies

We understand how important your privacy is to you and are committed to respecting and protecting this.

This Policy explains what personal data we collect, when and why we collect personal data, how we use it, how to access your information and how we keep it secure.

We may amend and update this Policy from time to time, so we recommend you occasionally check this page to ensure you’re happy with any changes. By using our website, you will be deemed to have accepted the terms of this Policy.

Definition and Interpretation

This Policy has been written in accordance with the definitions provided in the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).

In this Policy the following terms shall have the following meanings:

“We/Our/Us” means Dev Clever, a limited company registered in England (registered number 08491618). The registered office address is Ventura House, Ventura Park Road, Tamworth, Staffordshire, B78 3HL;

“You/your/user” means any third party that accesses the website and is not employed by Dev Clever and acting in the course of their employment;

“Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data;

“GDPR” means the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679);

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out below; and

“Website” means the website that you are currently using (,,

Who are we?

Dev Clever Associates, is a limited company registered in England (registered number 8491618). The registered office address is Ventura House, Ventura Park Road, Tamworth, Staffordshire, B78 3HL.

ICO Registration Number: ZA473003

Our Website

What data do we collect?

If you are registering for a school

The personal information we collect may include your full name, email address, telephone number, Job title, username, password, name of institution, institution address, and information specific to the nature of the interaction.

We may also collect anonymous information such as IP address, browser type and information regarding what pages are accessed and when.

How do we collect your data?

We collect personal data when you use our website, such as, if you complete an enquiry form on the website or complete a registration form to access content through our website.

How do we use your data?

Due to you being able to access student data we will need to verify your authority within your institution to be able to activate your account. In order to do this we will directly contact your institution (your place of work) by telephone. Once your authority has been verified we will send you an email informing you that your registration has been successful. If you do not provide an email address we can not let you know that your account is active.

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and/or post with information and news on Our products and/or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

We only keep your data for as long as We need to in order to use it as described above, and/or for as long as We have your permission to keep it.

If you are registering as a user

What information we collect?

When you register on we collect the information that you give to us which includes your first name, surname, username, email address, password, gender and your year at school.

What we do with this information?

If you are in Year 7 or 8 at school and/or are under the age of 13 the information you provide will be shared only with your school. We will not use your information to contact you directly and will only store your information to give you access to your personalised dashboard.

If you are in Year 9 and above at school and/or are aged 13 and above, your information will not only be shared with your school but we will use your information to keep you informed of all the exciting things being added to your personalised dashboard. We will not be contacting you for marketing purposes.

If you joined the platform prior to Year 9 and/or the age of 13 and you have now reached either of these milestones we will send you an email to inform you that your information will now be used as per the above. You will have the option to opt in at this time.

We only keep your data for as long as we need to in order to use it as described above, and/or for as long as We have your permission to keep it.


The personal data gathered through the website will never be sold on to any third party.

In certain circumstances, we may access or disclose your data if required to do so by law or an authorised governmental body.

How to access your data

You can access your data at any time by requesting this from us. If you wish to obtain this information please contact us via email at:, or by writing to the data controller, Zee-shan Chaudhry, at Dev Clever, 1 Ninian Park, Ninian Way, Wilnecote, Tamworth B77 5ES.

If at any time you wish to withdraw your consent to receiving communications from us or to our use of your data, please contact us using the same details outlined above.

Your rights

As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

  • The right to be informed about Our collection and use of personal data.
  • The right of access to the personal data We hold about you (see section above).
  • The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14).
  • The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, but if you would like Us to delete it sooner, please contact Us using the details in the section above).
  • The right to restrict (i.e. prevent) the processing of your personal data.
  • The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation).
  • The right to object to Us using your personal data for particular purposes.
  • Rights with respect to automated decision making and profiling.

If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in the section above and We will do Our best to solve the problem for you.

If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office. Contact details for the ICO can be found here.


We strive to keep all personal information secure and take steps to ensure that our policies and procedures allow us to do this. We have encrypted this website with an SSL certificate, details of which can be found from the lock icon in the address bar of your web browser.

It is important to note that non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Your data will only be stored in encrypted environments within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein).

Use of ‘Cookies’

‘Cookies’ are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to analyse the number of visitors to the site, where they have come from and which pages they have visited. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.

Other Websites

Our website may contain links to other websites operated by other organisations. This Policy applies only to our website, so we encourage you to read any privacy notices and policies on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in November 2019.